ICE Cable Systems Rolls-Out Nationwide Direct Dealer Program, Adds Executive Sales Team and Rep Network, Joins ProSource Group Purchasing directly from ICE, dealers can now reap the benefits of more inventory, better programs, and the opportunity for lower pricing. ICE’s value proposition equates to time savings, reduction of soft costs and an increase in the efficiency of installations. Los Angeles, CA – April 11, 2018 - Founded in 2004, ICE Cable Systems has established itself as arguably the #1 premium bulk wire and cable brand in the CEDIA channel. Along its ascent, the company has been diligent in communicating the critical importance of its adherence to performance specifications and safety standards. This far contrasts the common misconception that wire and cable is a commodity product void of significant differences. Today the company announced that it is making its entire line – including its cost-efficient PRIMAL bulk wire offering – available directly to dealers nationwide. “Most wire and cable are sold solely through distribution,” says ICE Cable Systems President Brian Rizzo. “The value in working directly with ICE is that dealers now have access to product, programs and pricing at levels previously unattainable. This includes entrée to a larger and more diversified pool of inventory than typically available through distribution. All of this equates to more informed and streamlined purchasing decisions, by far the most profitable way to buy wire and cable. Further enhancing this rollout is our new relationship with the ProSource group, which brings ICE to the largest group of direct dealers in the channel.” Executive Sales Team To facilitate dealer access, ICE has assembled an A-Level sales team. Newly appointed are:

StormAudio Grows its North American Infrastructure with Appointment of Chrisanne Rhodes as Operations Service / Support Manager and George Meyer AV as Logistics and Service Center "Dealers are really going to appreciate the complete command of ‘everything-home theater’ that Chrisanne brings to the table,” says StormAudio Managing Director Yves Trélohan. Novato, CA – March 27, 2018 – In step with its planned expansion in North America, France-based high-end immersive hardware brand StormAudio announced today the appointment of Chrisanne Rhodes as its US Operations Service / Support Manager and Los Angeles-based George Meyer AV as its North American Logistics and Service Center. In this new position, Chrisanne will provide remote and in-person technical support and training. Working closely with StormAudio National Sales Manager Brad Paulsen, she will also travel the country setting-up StormAudio’s immersive home theater preamp/processors and amplifiers in dealers’ showrooms for demonstration. Chrisanne is well-versed in technology and associated support. Early in her career she held technical support supervisor roles with CompUSA, Sprint, Shell Oil and Hewlett Packard and nearly a decade ago shifted into residential theater, audio and automation. Chrisanne prides herself as audiophile. She can be reached at Chrisannne.Rhodes@stormaudio.com and via phone at 415.766.6417.