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View Full Version : TruAudio to Eliminate Reps, Go Factory Direct



mr2channel
09-01-2011, 10:35 AM
TruAudio to expand its direct sales channel after it opens a North Carolina warehouse on Oct. 1.


http://www.cepro.com/images/uploads/truaudio.jpg



By Jason Knott (http://www.cepro.com/community/bio/jknott)
September 01, 2011
TruAudio (http://www.cepro.com/topic/tag/truaudio) has become the latest manufacturer to change its sales channel strategy, announcing it will eliminate its independent sales reps (except in Southern California) and expand its direct sales channel.

The move comes on the heels of several other companies - AVC Group (http://www.cepro.com/article/elan_niles_xantech_reps_consolidated_under_linear_ avc/K5), Velodyne (http://www.cepro.com/article/velodyne_terminates_reps_to_sell_direct_to_consume rs/) and Lenbrook (http://www.cepro.com/article/why_lenbrook_america_realigned_sales_force/) - also reorganizing or dropping their reps in recent weeks.

“If you look at the CEDIA industry, the distribution and sales dynamics have changed dramatically due to technology, competition and economics," says TruAudio president Bryan Garner. "With the opening of our new North Carolina warehouse, we can now serve more dealers, faster, and at a lower price. This sales model will better serve our dealers, which is always our ultimate objective."

TruAudio, which is exhibiting at CEDIA Expo 2011 (http://www.cepro.com/cedianews) in booth 5045, says the decision to eliminate reps was made easier with the pending opening of its new East Coast warehouse on October 1, 2011. The new warehouse will be located in Charlotte, N.C.

“We have a lot of incredible eastern and southern dealers who have supported us for many years. We owe these guys," Garner says. "This warehouse is in direct response to their requests to access quality TruAudio and Forge products more quickly. With this new shipping point, we will be able to hit most of the eastern US in one to two days. Being a born and bred North Carolina boy, it’s a personal bonus to be able to go home more often. I love the South. Good people, good food, good fishing, and now good audio at your fingertips.”

TruAudio/Forge incorporates four regional sales managers backed by a staff of customer service people.


Return to full story:
http://www.cepro.com/article/truaudio_to_eliminate_reps_go_factory_direct/ (http://www.cepro.com/article/truaudio_to_eliminate_reps_go_factory_direct/)

clinthicum
09-29-2011, 10:05 PM
Loving the East Coast warehouse....sweet !