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View Full Version : Nortek aligns Panamax & Furman with Speakercraft/Proficient.



2ndRick
05-24-2012, 03:13 PM
http://www.customretailer.net/article/vc-group-speakercraft-proficient-panamax-furman-join-one-division/1?sponsor=newsletter/cr-today-breaking-news#utm_source=cr-today-breaking-news&utm_medium=enewsletter_continue_story1&utm_campaign=2012-05-24


The AVC Group Thursday announced a restructuring under which The AVC Group, SpeakerCraft, Proficient and Panamax/Furman brands "will align under one centralized division."

Bill Pollock , president of Panamax/Furman, is the head of the new organization. Paul Starkey will serve as director of marketing, with Dave Keller leading sales while Keith Marshall will head the SpeakerCraft and Proficient brands. All of the changes are effective immediately.

"This is far more than a strategic realignment. It represents an important and historic step for our industry," Pollock said in a statement. "We've joined the expertise and efficiency of the industry's most important technology brands and formed a new resource for our dealers that represents a unique opportunity for them to grow both ROI and competitive standing."