Seymour-Screen Excellence Introduces Industry’s First Color Temperature-Tunable Back-Lighting Kit for Film Screens The perfect complement to the ambient light-rejecting film screen and high-brightness projector in a darkened room setting, the kit can be calibrated to achieve a true 6,500K hue behind and around the film screen, regardless of the wall color. The subsequent improvement in contrast is aesthetically pleasing and helps reduce eye fatigue, making for an enhanced cinematic experience. Ames, Iowa – May 23, 2018 – Reference-grade film screen brand Seymour-Screen Excellence has brought to market the CEDIA channel’s first-ever tunable white bias lighting kit. The offering is unique in that it can be adjusted from 3,000K to 20,000K to achieve a true 6,500K Kelvin color temperature Properly-calibrated back-lighting (also known as hue) behind and around the film screen serves to improve contrast and reduce eye strain. This is especially useful when combining a high-brightness projector with an ambient light-rejecting (ALR) film screen in a darkened room setting. “Lighting kits have become popular among film screen and HDTV users, however much of the ones available on the market actually contaminate the video experience because they simply project primary or secondary colors onto the wall. For video purists like us, this looks so ridiculous. We jokingly refer to them as ‘dancing UFO lights,’” quips Seymour-Screen Excellence Managing Director Chris Seymour. “Understanding that the vast majority of homeowners aren’t painting their room walls a D65 color, we set out to design a solution that could compensate for their wall color and make high dynamic range (HDR) and high-brightness viewing less fatiguing. Now when the homeowner gets their projected image calibrated, their calibrator can find the bias light setting for a true 6,500K,” added Seymour.

Today’s advancements in surround technology are increasingly complex. The Cinema Designer is a vital tool that plays an important role in helping integrators to create winning entertainment rooms for their clients. This new association nicely complements the recent integration of native 9.1.6 Dolby Atmos processing across the StormAudio preamp/processor line. Free webinar trainings covering the entire Cinema Designer program are available for StormAudio dealers. Saint-Herblain, FRANCE – April 27, 2018 – StormAudio today announced that its full suite of immersive audio preamp / processors and amplifiers are now part of The Cinema Designer program, enabling StormAudio dealers enrolled in the program to design and present theater and media room layouts in an extremely professional yet easy to create manner. The Cinema Designer is a cloud-based design tool that pulls from a large database of participating CI manufacturers’ products to calculate and produce 3D CAD drawings, specifying the precise location of the loudspeakers, screen, seating, projector, crucial amplification and processor requirements, acoustic treatments, RT60 value, and more. The tool generates detailed documents including audio and video calibration reports, and true-to-room aesthetic renders reflecting the way the finished room will look. “The StormAudio audio processors and amplifiers can drive up 32-channel theaters and now we have integrated native 9.1.6 Dolby Atmos processing across the line. As audio system configurations become more complex to achieve such new heights in surround sound entertainment, a tool like The Cinema Designer is particularly useful for integrators,” says Sebastien Gailleton, StormAudio Product Marketing Director (International). “We are excited to be included as a manufacturer brand inside the software.”

ICE Cable Systems Rolls-Out Nationwide Direct Dealer Program, Adds Executive Sales Team and Rep Network, Joins ProSource Group Purchasing directly from ICE, dealers can now reap the benefits of more inventory, better programs, and the opportunity for lower pricing. ICE’s value proposition equates to time savings, reduction of soft costs and an increase in the efficiency of installations. Los Angeles, CA – April 11, 2018 - Founded in 2004, ICE Cable Systems has established itself as arguably the #1 premium bulk wire and cable brand in the CEDIA channel. Along its ascent, the company has been diligent in communicating the critical importance of its adherence to performance specifications and safety standards. This far contrasts the common misconception that wire and cable is a commodity product void of significant differences. Today the company announced that it is making its entire line – including its cost-efficient PRIMAL bulk wire offering – available directly to dealers nationwide. “Most wire and cable are sold solely through distribution,” says ICE Cable Systems President Brian Rizzo. “The value in working directly with ICE is that dealers now have access to product, programs and pricing at levels previously unattainable. This includes entrée to a larger and more diversified pool of inventory than typically available through distribution. All of this equates to more informed and streamlined purchasing decisions, by far the most profitable way to buy wire and cable. Further enhancing this rollout is our new relationship with the ProSource group, which brings ICE to the largest group of direct dealers in the channel.” Executive Sales Team To facilitate dealer access, ICE has assembled an A-Level sales team. Newly appointed are:

StormAudio Grows its North American Infrastructure with Appointment of Chrisanne Rhodes as Operations Service / Support Manager and George Meyer AV as Logistics and Service Center "Dealers are really going to appreciate the complete command of ‘everything-home theater’ that Chrisanne brings to the table,” says StormAudio Managing Director Yves Trélohan. Novato, CA – March 27, 2018 – In step with its planned expansion in North America, France-based high-end immersive hardware brand StormAudio announced today the appointment of Chrisanne Rhodes as its US Operations Service / Support Manager and Los Angeles-based George Meyer AV as its North American Logistics and Service Center. In this new position, Chrisanne will provide remote and in-person technical support and training. Working closely with StormAudio National Sales Manager Brad Paulsen, she will also travel the country setting-up StormAudio’s immersive home theater preamp/processors and amplifiers in dealers’ showrooms for demonstration. Chrisanne is well-versed in technology and associated support. Early in her career she held technical support supervisor roles with CompUSA, Sprint, Shell Oil and Hewlett Packard and nearly a decade ago shifted into residential theater, audio and automation. Chrisanne prides herself as audiophile. She can be reached at Chrisannne.Rhodes@stormaudio.com and via phone at 415.766.6417.