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by PMuto Published on 09-01-2020 09:15 AM
Atlantic Technology Is Executing a Major Revitalization of New Products, Technology and Retail Distribution in the Specialty and Custom Install Channel Seven New Rep Firms Come on Board in the Last Two Months Norwood, MA – September, 1, 2020 – Atlantic Technology is taking the next step in executing a corporate revitalization which has included the rollout of over 30 new products in 2020 along with the entrance into important fast growing new categories with exciting new technologies. This new step is revitalizing their market support to the A/V specialty and custom installation channels, the company’s prime vehicle to market. Atlantic Technology is pleased to announce the appointment of seven new US sales rep firms selling the full line of over 100 award-winning premium products covering 9 categories including home theater systems, subwoofers, in-wall speakers, in-ceiling speakers, outdoor speakers, wireless multi-room systems, amps, soundbars and headphones with more exciting new product introductions to continue throughout the year. The new reps appointed are all experienced experts in professional sales to the A/V specialty and custom-installation channels. They include the following firms/rep principals and territories…
by PMuto Published on 08-28-2020 07:58 AM
Revitalized Home Entertainment Seating Brand RowOne Gains Momentum in the CEDIA Channel With ample inventory during COVID-19, just-in-time delivery, a new home theater configurator tool, participation in the upcoming AVB/BrandSource virtual convention and more, RowOne is on the move. Ann Arbor, MI – August 28, 2020 – Home theater and home entertainment seating company RowOne® -- which relaunched February under the new ownership / direction of former Director of Sales and Marketing Todd Girdis -- is showing significant momentum in the CEDIA channel. In fact, Girdis even credits the pandemic as helping give the company “a push out of the gate.” Ample Inventory of Home Entertainment Seating / Launch of RowOne Last Mile Service True to Girdis’ statement in the company’s May 2020 relaunch press release, RowOne, unlike most other entertainment seating brands in the custom residential channel, will stock inventory and an ample supply at that. Girdis (now CEO) had targeted late summer for the first lot of production delivered to the company’s new warehouse located just outside of Ann Arbor, Michigan and is happy to report that the chairs have arrived and are ready for immediate delivery to authorized RowOne dealers. RowOne pledges to reach any dealer or jobsite in the Continental US within 7-10 business days and offers an optional exclusive RowOne Last Mile Service - a convenient, scheduled delivery to a room of choice within a customer’s residence. “The ability to deliver within such a short timeframe is unusual as most seating companies don’t deliver until 8-10 weeks after receiving a purchase order. Further to this, pandemic-related supply chain issues have made those waits even longer,” says Girdis.
by PMuto Published on 07-23-2020 12:39 PM
Atlantic Technology Heats Up a Hot Category This Summer With 9 New All Weather Speakers Integrators Can Conquer the Great Outdoors with a Comprehensive Set of New Constant Current, Constant Voltage and Active Wireless Speaker Options Uninterrupted by Covid19, Many of the New Speakers are in Stock Now for Immediate Delivery Norwood, MA – July 23, 2020 – Atlantic Technology continues to roll out a major expansion of custom install products for consumer and commercial applications in 2020 that now includes extensive new designs with advanced drivers and wireless technology in a versatile line of all-weather indoor/outdoor speakers just in time for a big season of outdoor entertainment. The 100 series models are shipping now with the 300 series shipping in August and the 200 series in September. The 9 new two-way models come in 3 series, are sold in pairs with options of 3 woofer sizes and 2 colors;
by PMuto Published on 06-15-2020 02:19 PM
Atlantic Technology Creates an Eco-System of SKAA® Wireless Multi-Room Audio Products The products connect and stream Hi-Fi audio from any source and multi-room play on a ‘SKAA Wireless Audio Superhighway’ that is free from Wi-Fi network issues and congestion Norwood, MA – June 15, 2020 – Last month, Atlantic Technology made available the CI channel’s first ever SKAA® wireless subwoofers. Compact and slim, two models are available, each the perfect complement to any wired or wireless system. They are the newest products in Atlantic’s growing SKAA wireless eco-system joining the award-winning FS-252 active bookshelf speakers and STA-200 100-watt x 2 integrated amp. Other new products in the pipeline include the AW-WS100 active outdoor speakers (June), Gatecrasher3 soundbar (September), FS-BTWS582 over-ear headphones (October) and Gatecrasher GC-SLCR1 rear channel speakers (November), with more to be announced. All are high-performance products ideal for 2-channel, home theater and multi-room audio applications. The Vast Benefits of SKAA Technology Vs. Wireless Audio Through the WiFi Network Invented and licensed by Eleven Engineering -- a partner to Atlantic Technology -- SKAA is a new international wireless standard purpose built from the ground up to work seamlessly in all Hi-Fi applications. It is a cousin of Pro Audio Wireless (PAW), proven for years in demanding live concert performances by professional musicians world-wide to reliably stream instruments and vocals in perfect sync without latency, dropouts or interference.
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