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Articles - Industry News (PUBLIC)

by PMuto Published on 12-04-2017 02:26 PM
For Immediate Release Immersive Audio Technologies Group Purchases StormAudio / Home Entertainment and Luxury Audio Product Division from Auro Technologies via a Management Buyout Supervised by its Senior VP Yves Trélohan Yves Trélohan, Key Managers and Saffelberg Investments have purchased Auro Technologies’ Home Entertainment and Luxury Audio Product Division. This encompasses the StormAudio hardware brand, its intellectual properties, infrastructure and inventory, all now hosted in a dedicated new company, Immersive Audio Technologies Group. The move grants StormAudio complete autonomy in all aspects of brand management as it gains momentum in the CEDIA channel worldwide. It also allows Auro to focus unencumberedly on its long-term vision of innovation and software for connected, immersive and interactive audio and entertainment. Mol, Belgium – December 4, 2017 – This month, StormAudio, the high-end immersive hardware brand owned by Auro Technologies, has been purchased by Immersive Audio Technologies Group. Yves Trélohan has organized the Management Buyout with the support of Saffelberg Investments. Trélohan has served as Auro Technologies’ Home Entertainment and Luxury Audio Product Division (StormAudio) Senior Vice President since the company first acquired the brand from Digital Media Solutions in 2015, a company he was Chief Executive Officer of at the time. Trélohan has been steering the StormAudio product development and global sales for more than 5 years. He orchestrated the acquisition of StormAudio/HELAP along with Brussels-based Saffelberg Investments as partner, via a new dedicated company Immersive Audio Technologies Group, of which he is Managing Director, Shareholder and Board Member. Immersive Audio Technologies will use its Nantes, France facility as global headquarters for sales, marketing, R&D and manufacturing, along with StormAudio’s existing Novato, California North American sales, marketing and dealer support subsidiary and...
by PMuto Published on 08-29-2017 06:24 PM
Seymour-Screen Excellence Appoints Todd Sutherland to Rep So. Cal. and Hawaii Ames, IA – August 29, 2017 – Reference, made-in-the-USA film screen manufacturer Seymour-Screen Excellence today announced the appointment of Todd Sutherland as its Southern California sales rep. Earlier this year, Todd was appointed to represent Seymour-Screen Excellence in Northern California. Now he will maintain and build both West Coast territories for the brand. Sutherland developed a strong appreciation for Seymour-Screen Excellence during his previous sales management role with Wisdom Audio. He worked with integrators on a number of installs and was often involved with the system calibrations where different brand’s acoustically transparent screens were used. “It was there that I learned of the distinct audio and visual performance advantages of using Seymour-Screen Excellence,” says Sutherland. After departing Wisdom Audio and creating his own independent manufacturer sales rep firm Sutherland AV Marketing, Todd expressed a desire to work with Seymour-Screen Excellence wherever he felt he could bring value. To this, in February 2017, Seymour-Screen Excellence appointed Todd to represent the brand in Northern California. “We are now pleased to announce Todd’s appointment for Southern California and Hawaii too,” says Managing Director Chris Seymour. “All these markets are very important to Seymour-Screen Excellence and we look forward to working with Todd and dealers to increase our market share and deliver amazing results for our mutual clients.”
by PMuto Published on 03-01-2017 10:06 AM
The Next Generation Take Charge in New England, Launch Novus Distribution and NewLine Reps to Serve the Residential and Commercial Audio Video Markets Co-founders Jason Potter and Dave Lessor are confident that Novus’ boutique approach of 2-3 top-offerings in each product category -- supported by a deeper level of product knowledge and ongoing trainings -- is exactly what’s needed by dealers. The company’s doors are open for business now with a Grand Opening celebration and training event set for March 28. Burlington, MA – March 1, 2017 – Industry experts Jason Potter and Dave Lessor have joined forces to launch Novus Distribution, Inc. and sister company NewLine Reps, Inc. Located 20-minutes northwest of Boston in Burlington, the companies serve the New England-area retailers and integration firms in the residential and commercial AV markets. Novus Distribution CEO Potter has been a key player in the sales, distribution, system design, and technical support of CEDIA channel goods for close to 20-years. Lessor -- who serves as Novus president -- brings 10-years of commercial and residential A/V sales including integration experience.
by PMuto Published on 02-15-2017 09:41 AM
Portland, OR – February 15, 2017 – Triad Speakers, Inc., the Ore.-based custom manufacturer of residential home theater and distributed audio loudspeakers, today announced the return of long-time employee David Bailey. From 1997 to 2011 David had functioned as both Inside Sales Coordinator and Western Regional Sales Manager for the company. David departed in 2011 to pursue other career avenues, one of which included a 4.5-year inside sales stint with Underwriter’s Laboratories Energy and Power Technologies division. In January of this year David rejoined Triad, resuming his position of Inside Sales Coordinator. In this role, he will be collaborating with sales, marketing, production, and administration on many levels, including order-entry, phone support, specifying products for projects, customer service and now social media. “David has tremendous working knowledge of our designs and all aspects of our unique lean manufacturing process. He was also a part of our company culture for such a long time. His return is great news for us and our dealer network,” says Triad Speakers Director of North American Sales Bruce Franklin. “I certainly saw tremendous growth during my 14-year stay with Triad,” said Bailey. “When I started in 1997, our product mix consisted of only several LCRs, Surrounds, Subs and Satellites. Today the line has grown to more than 100 solutions and we work really hard to help dealers pull-off great installations.”
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