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This is interesting....
VUDU / WalMart has rolled out a 'Disc-to-Digital' program which allows VUDU users to add the titles they own on disc to their cloud library for $2 to $5 per title.
You take your discs to a kiosk in a WalMart store, which does not rip and upload the disc, but rather uses the disc as a 'key' to allow the title to be added to your cloud.
Here is one major advantage of the proposed system... You do not need to own a title on BluRay to add the HD version of the title to your cloud account.
You pay the fee for the HD title addition, and it will allow you to use the DVD copy as the key. (so basically, BluRay disc sales are sure to plummet among VUDU owners).