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Nortek/Speakercraft pulls the plug on the NIRV multi-room and automation line
http://www.cepro.com/article/speaker..._medium=module
Originally Posted by Julie's article from CEPro online
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05-01-2012, 08:55 AM #2
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Re: Nortek/Speakercraft pulls the plug on the NIRV multi-room and automation line
Just one person's observation/speculation here, but it would appear that the head office is no longer sticking to the old mindset of allowing the individual brands to keep their own development path.
Obviously we saw what they did to the Florida offices of Niles and the Lexington offices of Elan... taking the NIRV platform from S'craft is not as drastic, but it seems to fall in line with AVC group's new mindset that is reminiscent of the 70s-00s Detroit automakers,
It appears the AVC has the mindset of consolidating production, warehousing, training, service etc and gaining efficiency through offering identical re-branded SKUs to it's dealers who compete against each other with little to differentiate between offerings.
It looks like if there are going to be multi-room audio & control items on the price sheets of Niles and S'Craft dealers, they will soon be re-branded Elan G items.
In the auto industry example given in the above analogy, GM pulled the plug on two of it's lines (Saturn and Pontiac), and Chrysler killed off it's Plymouth brand.
Part of me wishes that these companies were all still independent entities.Rick Murphy
Tandem Marketing - Michigan
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05-01-2012, 09:07 AM #3
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0Re: Nortek/Speakercraft pulls the plug on the NIRV multi-room and automation line
The other side of the argument surely is that 5 years of R&D without generating any income on a product line that isn't coming to market with a value add or game changer makes the accountants nervous nellies..
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05-01-2012, 10:30 AM #4
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0Re: Nortek/Speakercraft pulls the plug on the NIRV multi-room and automation line
Can we move this out of the public forums?
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05-01-2012, 12:43 PM #5
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05-01-2012, 03:08 PM #6
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05-01-2012, 03:29 PM #7
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0Re: Nortek/Speakercraft pulls the plug on the NIRV multi-room and automation line
I understand it's news, but before something gets said on the public side that should have stayed on the private side, I thought it could be moved.
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05-01-2012, 04:10 PM #8
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0Re: Nortek/Speakercraft pulls the plug on the NIRV multi-room and automation line
If anyone wants to air grievances that they may wish to keep from full view, they can create a Verified thread.
Alternately, they can post that kind of thing on the CEPro comments section, where there seem to be a line forming to poke Jeremy in the eye.
I am not a fan of that mentality, and the quality of the sniping anonymous comments on CEPro's articles often makes me feel like I need a shower after reading them...
I am glad we ask members to list their locations, and MOST members take credit for their words. I say what I feel, but I also sign my work.Last edited by 2ndRick; 05-01-2012 at 04:25 PM.
Rick Murphy
Tandem Marketing - Michigan
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05-01-2012, 05:57 PM #9
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0Re: Nortek/Speakercraft pulls the plug on the NIRV multi-room and automation line
Problem with that stance is that there is so little traffic on the public side that there is a history of responses by members thinking that the post is private. considering the whole point of IP was to be a private forum it's not hard to understand why that would happen. So if you are going to do this stuff it would be nice if you could see your way clear to post right at the top that this is in a public forum. Or maybe I'll just fix it for you.
"Pretty simple... you're both wrong and both acting like children... for christ sake just shut up, both of you."
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05-01-2012, 06:08 PM #10
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0Re: Nortek/Speakercraft pulls the plug on the NIRV multi-room and automation line
Agree with Ted - I forget 80% of the time that there is even a PUBLIC side of IP and personally don't see much point in it. I don't come here to discuss things with end users and DIY'ers.
I'd be very curious to see how much legitimate non-ci/public only type viewers come through this site..
“The entrepreneur builds an enterprise; the technician builds a job.” Michael Gerber
Opportunity is missed by most people because it is dressed in overalls and looks like work.” Thomas Edison
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