High-End Immersive Hardware Brand StormAudio Taps Munich HIGH END Show to Conduct Monstrous 20-Speaker, Fully Digital Home Cinema Demos Attendees will be first in the World to experience the brand’s recently integrated AudioVideoBridging and Dirac Live Room Correction feature sets plus StormAudio’s SpherAudio Binaural Immersive Sound headphone technology. MOL, Belgium – May 11, 2017 – StormAudio -- the audio hardware brand of Auro Technologies -- has exciting home cinema presentations planned for attendees of the 2017 HIGH END show in Munich (May 18-21). From within Room E218 (Atrium 4, 2nd Floor), the brand will demonstrate Auro-3D®, Dolby Atmos® and DTS:X™ via a fully digital system using their immersive audio processors and an active 20-loudspeaker setup provided by Ascendo. The show also represents the first time anywhere that consumers and tradespeople can experience StormAudio’s new AudioVideoBridging and Dirac Live® Room Correction feature sets, as well as the brand’s SpherAudio Binaural Immersive Sound Headphone technology. Each is state-of-the-art in its respective category, implemented to deliver the most awe-inspiring immersive home cinema experiences possible. Fully Digital Home Cinema Demo System StormAudio’s processors now incorporate an AudioVideoBridging (AVB) technology option which greatly simplifies system installation and improves performance. “Essentially, the processor and each speaker are connected via standard RJ45 cables to an AV-enabled network router that manages the audio routing, delivering real-time audio-video streams to the speakers over the Ethernet-based network,” says StormAudio product manager Sébastien Gailleton. “This eliminates the signal degradation inherent to Digital-to-Analog and Analog-to-Digital domain conversion of the traditional processor / amp chain.” “Using the digital version of our ISP 3D.32 ELITE immersive audio preamp / processor connected to 20 active Ascendo speakers, we will play all 3...

UPPSALA, SWEDEN, 21 March 2017 – Responding to industry demands to include the very finest room correction technology in its next generation of audio products, StormAudio, a leading manufacturer of high-end Immersive Audio home theater equipment, has entered into an agreement with Dirac Research, the global leader in platform optimized sound enhancement technology, to incorporate the Dirac Live® room correction solution into its new StormOptimizer suite, equipping StormAudio’s integrators with a powerful tool to effectively and efficiently correct the acoustic behaviors of the room and speakers as a complete system. The Dirac Live room correction solution, integrated into StormAudio’s product line, will be demonstrated at the High End Show, May 18-21 in Munich and available shortly thereafter. “At StormAudio, it’s our mission to provide our integrators and end-users with exceptional sound and service, and our agreement with Dirac enables us to achieve both,” said Yves Trélohan, StormAudio’s SVP, Home Entertainment and Luxury Audio Product Division. “Dirac Live has been well recognized as the best room correction solution on the market. Advanced yet simple to use, Dirac Live will be a powerful tool for our integrators – they will deliver a premium listening experience to their customers while spending less time on site." Dirac Live® is a patented room correction technology that not only corrects the frequency response, but also the impulse response, of the loudspeakers in a room. As the most advanced room correction technology available on the market, Dirac Live is unique in that it provides true impulse response correction over a large listening area, improving the depth, the positioning and distinction of individual voices and instruments. Using multiple measurement and mixed phase correction, Dirac Live helps audio systems to create a natural, realistic and transparent sound with tighter bass and reduced room modes, in a way previously not possible. Dirac...

The Next Generation Take Charge in New England, Launch Novus Distribution and NewLine Reps to Serve the Residential and Commercial Audio Video Markets Co-founders Jason Potter and Dave Lessor are confident that Novus’ boutique approach of 2-3 top-offerings in each product category -- supported by a deeper level of product knowledge and ongoing trainings -- is exactly what’s needed by dealers. The company’s doors are open for business now with a Grand Opening celebration and training event set for March 28. Burlington, MA – March 1, 2017 – Industry experts Jason Potter and Dave Lessor have joined forces to launch Novus Distribution, Inc. and sister company NewLine Reps, Inc. Located 20-minutes northwest of Boston in Burlington, the companies serve the New England-area retailers and integration firms in the residential and commercial AV markets. Novus Distribution CEO Potter has been a key player in the sales, distribution, system design, and technical support of CEDIA channel goods for close to 20-years. Lessor -- who serves as Novus president -- brings 10-years of commercial and residential A/V sales including integration experience.

Portland, OR – February 15, 2017 – Triad Speakers, Inc., the Ore.-based custom manufacturer of residential home theater and distributed audio loudspeakers, today announced the return of long-time employee David Bailey. From 1997 to 2011 David had functioned as both Inside Sales Coordinator and Western Regional Sales Manager for the company. David departed in 2011 to pursue other career avenues, one of which included a 4.5-year inside sales stint with Underwriter’s Laboratories Energy and Power Technologies division. In January of this year David rejoined Triad, resuming his position of Inside Sales Coordinator. In this role, he will be collaborating with sales, marketing, production, and administration on many levels, including order-entry, phone support, specifying products for projects, customer service and now social media. “David has tremendous working knowledge of our designs and all aspects of our unique lean manufacturing process. He was also a part of our company culture for such a long time. His return is great news for us and our dealer network,” says Triad Speakers Director of North American Sales Bruce Franklin. “I certainly saw tremendous growth during my 14-year stay with Triad,” said Bailey. “When I started in 1997, our product mix consisted of only several LCRs, Surrounds, Subs and Satellites. Today the line has grown to more than 100 solutions and we work really hard to help dealers pull-off great installations.”

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