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by PMuto Published on 06-15-2021 11:54 AM
New high-performance step-up in-ceiling line AZURE offers ultra-competitive margins and new limited lifetime warranty which are also extended to the company’s existing IC Series. Norwood, MA – June 15, 2021 – The latest in its ongoing expansion across many in-home audio categories these past 24 months, Atlantic Technology further flexes its muscles in the in-ceiling category with the launch of AZURE. A step-up from its IC Series, AZURE is comprised of three 6.5- and two 8-inch 2-way loudspeakers that incorporate the latest in acoustic designs and drivers. The speakers are timbre-matched to Atlantic Technology’s extensive range of in-room and in-wall speakers thereby providing fresh integration options where high-performance sound for music or movies is the goal. The company has also implemented a major increase in its dealer margin in its IC Series and across the AZURE series and has upped its in-ceiling speaker warranty for both the IC and AZURE Series from 5-years to Limited Lifetime. With the launch of the 5 AZURE speakers atop the 8 IC Series the company now offers 13 premium architectural solutions in total. AZURE’s woofers utilize Atlantic Technology’s new lightweight low resonance formed fiberglass cones - the same material as found in its award-winning flagship 8600 and AT-3 H-PAS towers. The fiberglass provides superior uniformity, stiffness and speed with the cones designed in a new curved shape to reduce distortion from break-up resulting in improved midrange clarity. The woofers use high-temperature voice coils with a massive magnet structure and a vented pole piece along with butyl rubber surrounds to ensure audiophile performance. The woofer is contained in a new non-resonant enclosure design with a horn-shaped profile for wide uniform mid-range dispersion. High frequencies are handled by the company’s advanced proprietary, coated silk dome Low Resonance Tweeter (LRT™), same as featured in many of Atlantic Technology’s highly rated in-room...
by PMuto Published on 04-14-2021 12:33 PM
Versatile and Compact Atlantic Technology’s Newest SKAA Wireless Bookshelf Speakers are Perfect for Surround, Stereo and Multi-Room Use When mated with the company’s SKAA Gatecrasher3 PowerBar and subwoofers, installing and setting-up a wireless Dolby 5.1 home theater has never been faster and easier. Norwood, MA – April 14, 2021 – Atlantic Technology has once again expanded their SKAA® wireless home audio ecosystem with the FS-WSLR1 active bookshelf speakers. These can operate as either rear channel surrounds or as 2-channel stereo speakers including as part of a SKAA multi-room audio system. The speakers are now shipping and carry an MSRP of $649 per pair. “It’s never been faster or easier to install and set-up a wireless Dolby 5.1 home theater system using Atlantic Technology’s SKAA Gatecrasher3 PowerBar®, FS-Series active subwoofers and FS-WSLR1 speakers. No speaker cables, apps or confusing hit-or-miss Wi-Fi configurations are required,” exclaims Paul Fredrickson, Business Development Director for Muto Communications – the PR and Business Development agency of record for Atlantic Technology. He furthered “Simply plug each speaker and sub into a nearby AC outlet, turn-on Gatecrasher3 and its SKAA Artificial Intelligence Self Setup technology automatically detects the speakers and remembers its new 5.1 audio configuration. From then on, the full system automatically turns on and off using the TV remote and HDMI arc connection to Gatecrasher3, operating as a wireless 5.1 system.” The FS-WSLR1’s elegant design matches Gatecrasher3’s premium aesthetic, with a brushed black satin non-resonant extruded aluminum cabinet and black metal wrap-around grilles. Each enclosure houses a 30-watt Class D amp, two high-performance 2.5-inch composite polypropylene mid-woofers and a ¾-inch aluminum-dome tweeter in a MTM array voiced to match Gatecrasher3’s drivers.
by PMuto Published on 04-09-2021 12:11 PM
Atlantic Technology Brings Out the Big Guns: Appoints New York’s Digital Sales Group Metro and Texas’ TOTAL Marketing at Home This venerable audio brand’s ongoing roll-out of value-rich home theater, architectural and wireless multiroom products continues to fuel excitement. Rep firm opportunities exist in other select territories. Norwood, MA – April 9, 2021 – Audio company Atlantic Technology is partnering with some heavy-hitters, today announcing the appointment of independent manufacturer sales representative firm Digital Sales Group Metro to cover metro New York and new venture TOTAL Marketing at Home led by former Screen Innovations Sales VP Blake Vackar to cover the South Central states. The sister company of Long Island-based DSG Distributors, the rep firm Digital Sales Group Metro covers Long Island, the 5 boroughs of New York City plus Northern New Jersey with principal David Silkin and team out on the road visiting with dealers. “COVID continues to fuel audio system sales opportunities in MDU’s -- where either due to regulations or preferences -- running wires is not feasible and our collective experiences show us that Bluetooth and WiFi are prone to interference. We are very excited about Atlantic Technology’s new multiroom audio products all of which integrate SKAA wireless technology. This transmits CD-quality sound to SKAA enabled speakers on a 2.4 GHz band outside of the WiFi network and up to 150-foot interference-free. This is huge for our dealers servicing New York city as well as those servicing the summer Hamptons crowd. We have the new Gatecrasher3 soundbar and accompanying wireless subwoofers, bookshelf and outdoor speakers on display to see and hear at our Plainview and Southampton showrooms,” said Silkin.
by PMuto Published on 03-10-2021 11:57 AM
Atlantic Technology Brings to Market the Gatecrasher3 PowerBar; the Industry’s First Triple Wireless, Dolby 3.0 Active Soundbar with Multi-Room Music Streaming and 13 Input Sources With One HDMI ARC Cable to Gatecrasher3 its SKAA Artificial Intelligence Self Setup Makes Expansion, Installation and Daily Use of a Wireless 5.1 Surround Home Theater System Super Easy and Clutter-Free Norwood, MA – March 8, 2021 – Atlantic Technology takes its sound bar prowess to a new level with the Gatecrasher3 PowerBar®. This innovative entertainment system is 3 products 1: a powerful active full-frequency Dolby® 3.0 LCR soundbar, a Streaming Music System and a Wireless Multiroom Audio System. It’s also the industry’s first triple wireless system with 3 advanced technologies for unmatched connectivity, quality and flexibility: SKAA®, Bluetooth and Wi-Fi. Add to this its extensive analog and digital inputs and outputs, and Gatecrasher3 is the centerpiece of an elegant, expandable modern entertainment system that can even be used in place of an AV Receiver. Gatecrasher3 is shipping now and carries an MSRP of $799. A Sound Bar Expandable To A Wireless 5.1 Surround Home Theater This high-performance active Dolby 3.0 sound bar can easily add deep bass by expanding to a 3.1 system with our FS Series SKAA wireless active subwoofers. Or, for a full 5.1 Dolby Surround Home Theater, add the optional FS Series SKAA wireless active surround speakers. Gatecrasher3’s automatic SKAA Artificial Intelligence (A.I.) Self Setup means installing and using a high-quality wireless 5.1 Dolby Surround Home Theater has never been easier. An Unlimited Streaming Music System
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